E24: Personalized interactive content - Interview Nick Mason- CEO & Founder at Turtl

This week Elias and Mark have a chat with the founder and CEO of Turtl: Nick Mason. Their mission is to make digital content more human-friendly – both for the creator and the reader. 

During the interview, we discuss the changing forms of content. From web pages to downloads like whitepapers and e-books: everything gets more and more personal, based on behavior and integrated with your CRM. Turtl is a marketing technology tool that helps companies like the Economist and Allianz create amazing content.