E21: Interview with the Godfather of Martech Scott Brinker - VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, Program Chair of MarTech

Live interview with Scott Brinker from the Martech Festival which was held on October 31st 2018 in London. Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys).

During the interview several topics are covered. Following items are discussed:

• Why more CMOs are becoming CEOs
• Pace-Layered Application Strategy and IT Organizational Design
• The New Rules of Marketing Technology and Operations