E20: How to effectively use mobile in your marketing technology mix - Interview Bill McDaniel, mobile march specialist-

In this podcast episode Elias Crum and Mark van Horik have a chat with Bill McDaniel, ex-Oracle Director of Mobile Marketing Solutions and a marketing technology specialist.

During the interview we discuss the possibilities of mobile marketing in your martech stack. Following topics are covered in during the 30-minute session:

• What is mobile marketing?
• How much alive is mobile marketing in the age of e-mail and social?
• Practical examples and use cases of mobile marketing
• Results of mobile marketing campaigns
• Practical advice on which tools to use