E14: How and why to start a corporate podcast - Interview James Carbary (from the B2B Growth Show podcast and Sweetfish Media)

We are delighted to have James Carbary on this show. Elias Crum and Mark van Horik (both from Marketing Guys) who are doing the interview are both big fans of, and always feel inspired by the B2B Growth Show: a very popular podcast on Apple iTunes co-hosted by James. He's also the founder of Sweetfish Media, a company that helps organizations in producing their corporate podcast. During this interview, James explains why companies should start their own podcast and also shares his experience on how to effectively start one!