E13: Klipfolio's practical use of marketing automation- Interview Phil Gamache (marketing automation manager @ Klipfolio)

In this episode, we have an interview with Phil Gamache, the marketing automation manager at Klipfolio. Phil has over 5 years experience in the martech field, using platforms such as SalesForce Pardot and Marketo. In the podcast, Phil explains the importance and work field of a marketing automation manager. He also explains the differences between Pardot and Marketo from a user point of view. Finally, he gives some very useful advice on how to select the right platform when adopting marketing automation.