Don’t spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital

In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.

Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies. 

Topics we discuss:

• What is the definition of CLV?
• How to focus on the right customers
• Reward existing customers
• Why you should not spend a single dollar on marketing before knowing the CLV

LinkedIn Rahul Chauhan:  https://www.linkedin.com/in/rahulchauhan1/ 

Website Foresight Digital: https://foresightdigital.com.au/ 

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