Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value.

In this episode, Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast.

Topics we discuss:

• What makes SaaS marketing different
• How to get insights into CAC and CLV
• The big advantages of Google  Ads Value Based Bidding for SaaS
• Why form should be ditched on SaaS websites
• Alternatives to the 'Demo' CTA

LinkedIn Paris Childress: https://www.linkedin.com/in/parischildress/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl