Ad engineering: how the pro’s do it - Andrew Yates, CEO and co-founder of Promoted.ai

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In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook.

Topics we discuss:

• What ad marketplaces are
• How to improve results by optimizing marketplace search and feed
• How Outschool increased conversions in search by 11% by applying the state-of-the-art in conversion optimization ads engineering
• The power of correct measurement

LinkedIn Andrew Yates: https://www.linkedin.com/in/andrew-yates-0217a985/ 

Website Promoted:: https://www.promoted.ai/ 

 

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

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