A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski

In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada.

The following topics are covered:

• How to find the right influencer for your brand
• Different categories of influencers: nano, micro, and macro
• How to select the right influencer for your brand
• Costs of hiring an influencer
• Pitfalls when hiring influencers

LinkedIn Antonio Boccanfuso: https://www.linkedin.com/in/antonio-boccanfuso/ 

Website Höski Media: https://www.hoskimedia.com/ 

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