Marketing Technology Podcast by Marketing Guys
How to: successful digital marketing for law firms - Charley Mann | Great Legal Marketing

How to: successful digital marketing for law firms - Charley Mann | Great Legal Marketing

May 5, 2021

Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In real life, this seems to be completely different.

But in this episode, Elias has an interview with Charley Mann who is Lead Coach at (Ben Glass's) Great Legal Marketing. He explains how law firm owners can start working on their business instead of in their business and explains how digital and inbound marketing play a big role in this.

Charley came from far outside the business world after majoring in theater before he started to work for his mentor and now friend, Ben Glass, and finding a passion for entrepreneurship. Through Great Legal Marketing, Charley has a select group of private clients, runs mastermind groups, and develops leading courses and training for the seriously ambitious and entrepreneurial six/ seven-figure firm owners.

During the chat we discuss the following topics:

  • How to use digital marketing in a law firm
  • How to identify your ideal client
  • Tips on lead generation for law firms
  • Different examples of how to become a thought leader to your audience
  • Ways to build a marketing funnel in the legal field
  • Examples of marketing tech tools to use to become the best in your field

LinkedIn Charley Mann: https://www.linkedin.com/in/charleymann/ 

Website Great Legal Marketing: https://www.greatlegalmarketing.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to select a web design agency and budget for a website - Ray van Hilst | Yoko Co

How to select a web design agency and budget for a website - Ray van Hilst | Yoko Co

April 30, 2021

Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.

During the chat we discuss the following topics:

  • How to select a web design agency
  • How to shortlist the potential agencies
  • The importance of digital marketing knowledge at web design agencies
  • How much should you spend on a new website?
  • How to budget for a website

LinkedIn Ray van Hilst: https://www.linkedin.com/in/vanhilst/ 

Website Yoko Co: https://www.yokoco.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Revenue operations: from lead to ledger - Eric Chan, head of partnerships @ Chargebee

Revenue operations: from lead to ledger - Eric Chan, head of partnerships @ Chargebee

April 28, 2021

According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools.

During the chat we discuss the following topics:

  • How to retain revenue
  • Get full ROI insights into your marketing spend
  • What happens after the sale?
  • G2 as a marketing channel

LinkedIn Eric Chan: https://www.linkedin.com/in/cirechan/ 

Website Chargebee: https://www.chargebee.com/company/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to adjust your Facebook Ads for the coming Apple iOS 14 update - Bob Regnerus, author of The Ultimate Guide to Facebook Advertising

How to adjust your Facebook Ads for the coming Apple iOS 14 update - Bob Regnerus, author of The Ultimate Guide to Facebook Advertising

April 5, 2021

Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns!

This is a topic we discuss with a Facebook Ads veteran: Bob Regnarus. Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press).

Bob shares his practical tips and tricks with host Elias Crum (CEO at Marketing Guys) and we discuss the following topics:

  • What is the iOS14 change all about?
  • What Facebook Ad categories are affected by the update?
  • How to adjust your Facebook Ads for iOS14
  • Strategies to be more successful with Facebook Ads

LinkedIn Bob Regenerus: https://www.linkedin.com/in/bobregnerus/ 

Website Ultimate Facebook: https://ultimatefb.com/

Personal website Bob: https://www.bobregnerus.com/  

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE

Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE

March 29, 2021

In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide.

Alex has a load of experience in the B2B marketing-field and explains some differences to B2C and explains why marketers should join FINITE.

Things we discuss and were mentioned in the research:

  • Trends in martech
  • The growing role of data
  • The changing role of marketers and a look into the future
  • Trends in outsourcing

A link to the mentioned report: https://93x.agency/b2b-technology-marketing-trends-in-2021/

LinkedIn Alex Price: https://www.linkedin.com/in/alxprce/ 

Website FINITE Community for B2B marketers: https://finite.community/ 

Website 93Digital: https://93digital.co.uk/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Digital marketing for start-ups: where to put your marketing dollar? - Kevin Urrutia, Founder @ Voy Media

Digital marketing for start-ups: where to put your marketing dollar? - Kevin Urrutia, Founder @ Voy Media

March 25, 2021

When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distinguish themselves from the rest and how is your marketing dollar spent best? In this episode, we have an interview with Kevin Urrutia, the founder of Voy Media (New York City).

Kevin shares his insights with host Elias Crum (CEO at Marketing Guys) and we discuss the following topics:

  • How to differentiate yourself as a company
  • Using the right channels online as a start-up
  • Difference between Facebook Ads and Google Ads
  • SEO for start-ups
  • Real-life start-up marketing examples

LinkedIn Kevin Urrutia: https://www.linkedin.com/in/urrutia/ 

Website Voy Media: https://voymedia.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Link building in 2021: Tips & Tricks - Dennis Akkerman, CEO @ Seeders

Link building in 2021: Tips & Tricks - Dennis Akkerman, CEO @ Seeders

March 22, 2021

In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with host Elias Crum (CEO at Marketing Guys).

Things we discuss:

  • SEO and link building
  • Link building tips & tricks
  • Tools used for link building
  • International link building
  • Examples of effective link building methods

LinkedIn Dennis Akkerman: https://www.linkedin.com/in/dennis-akkerman-b4008591/ 

Website Seeders: https://seeders.nl/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

“CMO’s should own product innovation in 2021” – Pat Sheridan, Managing Partner @ Modus Create

“CMO’s should own product innovation in 2021” – Pat Sheridan, Managing Partner @ Modus Create

March 9, 2021

CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Create. Modus helps businesses prepare for the digital future.

Things we discuss:

  • Use real-time data and insights for product innovation and ideas
  • Practical examples, including Barclays Card
  • How to organize your marketing team to get to most out of your data
  • How to experiment with and test digital ideas: the promotion lifecycle

LinkedIn Pat Sheridan: https://www.linkedin.com/in/patsheridan/

Website Modus Create: https://moduscreate.com/  

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Revenue Marketing Series (9 of 9): How to create fans that love you - Jorge Labadie, Strategy Director @ 37°Celsius Brand Consultancy

Revenue Marketing Series (9 of 9): How to create fans that love you - Jorge Labadie, Strategy Director @ 37°Celsius Brand Consultancy

February 24, 2021

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 9:

We all know brands that people love: Tesla, Apple, and Starbucks are often mentioned when asked for examples of excellent branding. But how do these companies achieve this and why are they loved so much by customers? Also, these are examples from the B2C world, what can B2B companies do to achieve the same (if even possible)? In this episode, Elias has a chat with Jorge Labadie. He's the owner and strategy director at 37°Celsius Brand Consultancy, based out of Amsterdam, The Netherlands.

Jorge takes us on a branding journey and talks about the following topics:

  • What is brand love? And does it even exist?
  • How to build brand love
  • How to measure for results when investing in branding
  • What does brand love bring you as a company and why you should invest in it

LinkedIn Jorge: https://www.linkedin.com/in/jorgelabadie/ 

Website 37°Celsius: https://37celsius.nl/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

 

Revenue Marketing Series (8 of 9): How to onboard customers like a pro - Mark van Horik, Martech Consultant @ Marketing Guys

Revenue Marketing Series (8 of 9): How to onboard customers like a pro - Mark van Horik, Martech Consultant @ Marketing Guys

February 22, 2021

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/

Episode 8:

Once a customer has been convinced and made the choice to start using your product or service, a very important next step is about to take place: you need to wow them and onboard them like a pro! Why? That's what Mark is explaining in this podcast.

Mark talks us through these topics:

  • What do we mean by onboarding?
  • Why is onboarding so important?
  • Onboarding tactics
  • Benefits of onboarding to your customer
  • Customer onboarding best practices according to Hubspot
  • Useful customer onboarding tips

The link to the sample Hubspot onboarding plan can be found here:

https://offers.hubspot.com/marketing-hub-onboarding-plan

 

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

Website Marketing Guys: https://marketingguys.com/services/marketing-automation/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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