Marketing Technology Podcast by Marketing Guys
The future of events in B2B is hybrid. Or is it? - Alon Alroy, co-founder at Bizzabo

The future of events in B2B is hybrid. Or is it? - Alon Alroy, co-founder at Bizzabo

November 26, 2020

B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of live events?

In this episode, Elias has a chat with Alon Alroy, who is the Co-Founder of Bizzabo, a platform for in-person, hybrid, and virtual events. Alon explains how he thinks the market will evolve and shares valuable insights on his learnings from this year.

We discuss the following:

  • The differences in Top, Middle and Bottom-of-Funnel events
  • Tips on successful hybrid events
  • How to organize hybrid events
  • How to promote events in a meaningful and successful way

Unfortunately, our sound quality is poorer than you're used to on our pod. We had some issues in our studio. Our apologies for this, we'll make sure to do better next time! 

LinkedIn Alon Alroy: https://www.linkedin.com/in/alonalroy/ 

Website Bizzabo: https://www.bizzabo.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

3 Martech developments for 2021 - Dan McGaw, Founder @ McGaw.io

3 Martech developments for 2021 - Dan McGaw, Founder @ McGaw.io

November 19, 2020

2021 is around the corner. This year has gone so fast! Time to start looking at some trends for next year. A year that will be great from a martech perspective!

In this episode, Elias has a chat with Dan McGaw, the founder, and CEO at McGaw.io, an american martech consultancy from Orlando, Florida. Dan is an authority on martech stacking and servers clients worldwide in their marketing technology efforts. He's also the author of the book 'Build cool sh*t': a blueprint to creating a marketing technology stack.

We discuss the following trends:

  • Personalization: you don't have to be Amazon to be successful in personalization;
  • Sales technology: marketing and sales merge more and more together and technology both forces and helps in this;
  • Integrating your martech stack: most marketers have their technology in place. Now it's time to integrate!

LinkedIn Dan McGaw: https://www.linkedin.com/in/danielmcgaw/ 

Website McGaw.io: https://mcgaw.io/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to create a brand story - Arjun Sen, President @ ZenMango

How to create a brand story - Arjun Sen, President @ ZenMango

November 9, 2020

People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectively define a brand story.

 

We discuss the following things:

  • The importance of having a brand story
  • How to create a brand story
  • How to create a culture of storytelling
  • Examples of brand stories
  • Branding and technology 

LinkedIn Arjun Sen: https://www.linkedin.com/in/zenmangoarjunsen/ 

Website ZenMango: https://www.zenmango.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

A conversational platform for fellow marketers - Pierre Vanderfeesten, Co-Founder @ Brollo

A conversational platform for fellow marketers - Pierre Vanderfeesten, Co-Founder @ Brollo

November 2, 2020

In this episode, Elias has a chat with Pierre Vanderfeesten, a fellow Dutchman that co-founded a conversational platform for marketers: Brollo. During the interview, Pierre explains why he and his co-founders decided to found the platform in The Netherlands.

We discuss the following topics:

  1. Why a new platform for marketers
  2. Topics that are discussed on the platform
  3. Why starting in The Netherlands and what makes a local approach different
  4. Possible expansion to other countries

 

LinkedIn Pierre: https://www.linkedin.com/in/pierrevanderfeesten-account-based-marketing/ 

Website Brollo: https://brollo.nl/ 

 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

4 Tips on how to move away from 3rd party cookies before it’s too late - Kerel Cooper, SVP Global Marketing @ LiveIntent

4 Tips on how to move away from 3rd party cookies before it’s too late - Kerel Cooper, SVP Global Marketing @ LiveIntent

October 30, 2020

Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself!

We discuss the following topics:

  1. What does the 3rd party cookie abandonment by Google Chrome mean to marketers?
  2. 4 Tips on how to prepare for and adapt to the new era
  3. Which sales technologies are being used by the LiveIntent team (Outreach, Highspot and others)
  4. How LiveIntent does lead generation

 

LinkedIn Kerel: https://www.linkedin.com/in/kerelcooper/ 

Website LiveIntent: https://www.liveintent.com/ 

The Minority Report Podcast: https://www.minorityreportpodcast.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Using interactive content for your holiday season marketing - Saksham Sharda, Creative Director @ Outgrow

Using interactive content for your holiday season marketing - Saksham Sharda, Creative Director @ Outgrow

October 21, 2020

The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, Elias has a 25-minute chat with Saksham Sharda about the use of interactive content (like quizzes, polls, and recommendations) during this holiday season, which is going to be different from last year as brick-and-mortar shops will probably not have crowded Black Friday and Christmas shopping days because of the pandemic.

We discuss the following topics:

  1. How interactive content can be used in both B2B and B2C during this holiday season
  2. How to create interactive content without coding skills
  3. Use interactive content for segmentation and personalization
  4. Measure success when using interactive content

Saksham shared a link for you as a listener to get an extended free trial (30 days) and discount should you want to continue afterwards: https://outgrow.co/mkg 

LinkedIn Shaksam: https://www.linkedin.com/in/saksham-sharda-outgrowco/ 

Website Outgrow: https://outgrow.co/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How your brand reaches people in search - Chris Dickey, CEO and Founder @ Visably

How your brand reaches people in search - Chris Dickey, CEO and Founder @ Visably

October 19, 2020

During this episode, Elias has a 30-minute chat with Chris Dickey. Chris is the founder and CEO of Visably, a software solution that helps you manage your search engine visibility as a brand. that's different from doing SEO and SEM!

We discuss the following topics:

  1. Search visibility vs SEO and SEM
  2. How to improve your brand visibility in search
  3. Measure search visibility success
  4. The use of keywords in a strategical way

Try out Visably yourself for free (it's in Beta).

LinkedIn Chris: https://www.linkedin.com/in/chris-dickey-6619b712/ 

Website Visably: https://visably.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

 
 
How to use Facebook Messenger as your chatbot - Vince Benedetto, CEO & Founder @ Automated Dreams

How to use Facebook Messenger as your chatbot - Vince Benedetto, CEO & Founder @ Automated Dreams

October 13, 2020

During this episode, Elias has a chat with Vince de Benedetto. He is an authority on using chatbots and conversational marketing. Specifically, we discuss the use of Facebook Messenger on your website as a chatbot solution

We discuss the following topics:

  1. Privacy concerns
  2. A 30-minute setup
  3. How to start today
  4. Integrations into other tools
  5. How to get a 3 times higher return than abandoned carts emails

Vince mentioned Manychat as a possible solution.

LinkedIn Vince: https://www.linkedin.com/in/vincedebenedetto/ 

Website Automated Dreams: https://www.automateddreams.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to use location data for marketing  - Greg Sterling, VP Market Insights @ Uberall

How to use location data for marketing - Greg Sterling, VP Market Insights @ Uberall

October 5, 2020

During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers? 

We discuss the following topics:

  1. What location data is and how it can be used
  2. Location and geo-data as a replacement for cookies?
  3. Examples of geo-targeting campaigns
  4. Privacy and location data

LinkedIn Greg: https://www.linkedin.com/in/gregsterling/ 

Website Uberall: https://uberall.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

 
 
How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com

How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com

September 28, 2020

Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a  marketing channel that you are using! Which software works best for you and how do you select the right tool?

During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection. Jordie is the founder of EmailMonday and EmailVendorSelection.com. Both websites contain lots of information on how to select the right Email Service Provider (ESP) and how to be best in email marketing.

We discuss the following topics:

  1. How to select the right email service provider
  2. Criteria to use when selecting an ESP
  3. Potential pitfalls to avoid in vendor selection
  4. The differences between email marketing and marketing automation

During the interview Jordie mentions some URLs:

LinkedIn Jordie: https://www.linkedin.com/in/jvrijn/ 

Website EmailMonday: http://www.emailmonday.com/

 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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