E42: How to become a segmentation hero using marketing automation - Elias Crum & Mark van Horik @ Marketing Guys

Marketing automation is about delivering the right message, to the right people at the right time. In order to achieve this marketing utopia, you'll first need to create a solid foundation of your segmentation in your marketing automation platform like Hubspot, Act-On, Marketo, Salesforce Pardot or Net-Results. During this podcast we help you in creating the right segmentation structure. 

We give you some hands-on tips on how to create the 'list of lists' and split them into segments you can use in your marketing efforts. Segments we discuss:

• Customer Life Cycle
  • Lead funnel
  • Re-nurture funnel
  • Customer Value Nurturing
  • Welcome back! (ex-customers)
• Relationships
• Captures
• Mailings
• Downloads
• Events
• Markets
• Business Units
• Products
• Opt-in
• Lead source

 

LinkedIn Elias Crum:https://www.linkedin.com/in/eliascrum/

LinkedIn Mark van Horik: https://www.linkedin.com/in/markvanhorik/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl